Introduction to "The Globalization of K-pop"

John Lie, University of California, Berkeley
Source: http://strawberry-cherrine.tumblr.com.
Download Article (185.3 KB)
Abstract

The global pop-music sensation of 2012 was Psy’s “Gangnam Style.” I am not sure if imitation is the sincerest form of flattery, but the sheer proliferation of downloads and impersonations, copycat videos and parodic performances—the very constitution of virality—established K-pop (South Korean popular music) as a global pop culture phenomenon...